Retailing

Store and Customer Level

V Kumar, Vibrant Publishers

$208.95 $167.44

Hardback

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English

Vibrant Publishers
15 November 2024

Sales & marketing; Market research; Distributive industries

In Retailing: Store and Customer Level, renowned marketing expert V. Kumar delves into the dynamics that shape retail success at both the store and customer levels. This insightful book explores strategies for optimizing store performance, improving customer experience, and building long-lasting relationships in the competitive retail landscape. Kumar integrates decades of research and practical case studies to offer a comprehensive understanding of key topics such as consumer behavior, merchandising, store layout, and customer engagement.

Designed for retail professionals, marketers, and students, this book provides actionable insights on how to drive foot traffic, enhance customer satisfaction, and increase sales. Whether you're managing a local store or overseeing a chain of retail outlets, Retailing: Store and Customer Level equips you with the knowledge to make data-driven decisions that improve store operations and boost profitability.

Discover how to create a seamless shopping experience that resonates with today's consumers and lays the foundation for sustained growth.

By: V Kumar, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 558g
ISBN: 9781636513089
ISBN 10: 1636513085
Pages: 292
Publication Date: 15 November 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

V. Kumar is Professor of Marketing, and the Goodman AcademicIndustry Partnership Professor at Brock University's GoodmanSchool of Business. Kumar joins Brock from the Tobin College ofBusiness at St. John's University in New York, where he started anew Master of Science in Marketing Intelligence program andengaged the faculty with co-authored publications.His work focusing on rigour - the developing of new methods -and relevance to the business world has led to the publication of morethan 300 scholarly papers, 30 books, and has earned him more than 25research and teaching excellence awards.His distinguished career has earned him many accolades, includingbeing selected by SAGE publications as a one of eight 'MarketingLegends, ' being inducted to the inaugural class of the United StatesAnalytics Hall of Fame in 2019, named a Fellow of the AmericanMarketing Association (AMA), recognized as the Cutco VectorDistinguished Marketing Educator by the Academy of MarketingScience, and recipient of both the Charles Coolidge Parlin Award andPaul Converse Award from the AMA. As a way of honouring hiscontributions to student mentorship, the AMA has instituted the V.Kumar Doctoral Student Mentorship Award funded by many of hisformer doctoral students. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.