Relationship Marketing

Jagdish Sheth, Vibrant Publishers

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Paperback

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English

Vibrant Publishers
22 October 2024

Sales & marketing; Market research

Legend in Marketing: Relationship Marketing

By Jagdish N. Sheth

Relationship Marketing highlights the pioneering work of Dr. Jagdish N. Sheth, a globally recognized expert in marketing strategy. This book in the Legend in Marketing series focuses on Dr. Sheth's contributions to the theory and practice of relationship marketing-an approach that has transformed the way businesses think about customer engagement, loyalty, and long-term success.

In this book, Dr. Sheth examines the critical factors that drive relationship marketing, emphasizing the importance of trust, commitment, and communication in fostering lasting connections between businesses and their customers. His research also explores how relationship marketing can lead to sustained customer loyalty, increased profitability, and competitive advantage in today's dynamic market.

For marketers, students, and researchers, this book provides a comprehensive understanding of relationship marketing strategies and their real-world applications. Dr. Sheth's insights offer a practical framework for developing customer-centric marketing approaches that strengthen relationships and create value over time.

Whether you're new to marketing or an experienced professional, Relationship Marketing serves as an essential guide to understanding how long-term customer relationships drive business success. Dr. Sheth's work continues to influence modern marketing strategies and offers valuable lessons for anyone looking to master the art of building lasting connections with customers.

By: Jagdish Sheth, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 15mm
Weight: 376g
ISBN: 9781636512693
ISBN 10: 1636512690
Pages: 280
Publication Date: 22 October 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the GoizuetaBusiness School at Emory University, USA. Earlier, he has worked at the University ofSouthern California, the University of Illinois, Columbia University and MassachusettsInstitute of Technology. He is well-known for his scholarly contributions in the studyof consumer behavior, relationship marketing, competitive strategy, and geopoliticalanalysis.Professor Sheth has worked for numerous industries and companies in the US, Europe and Asia, both as an Advisor and as a Seminar Leader. In 2004, he was awardedboth the Richard D. Irwin Distinguished Marketing Educator Award and the CharlesCoolidge Parlin Award, the two highest awards given by the American MarketingAssociation. Among the other awards that he has received are the Outstanding Marketing Educator award (1989) by the Academy of Marketing Science, the OutstandingEducator Award (1991, 1999) by the Sales and Marketing Executives International(SMEI), the P. D. Converse Award (1992) by the American Marketing Association, and the RHR International Award (2006) for Outstanding Consultant by the American Psychological Association (APA) Division 13 (Consulting Psychology). In 2007, he was conferred an Honorary Doctorate by Th iel College in Pennsylvania, USA. A prolifi c author, in 2000, Professor Sheth, along with Andrew Sobel, publishedClients for Life, a bestseller. His book, Th e Rule of Th ree (2002), co-authored withRajendra S. Sisodia, altered the current notions on competition in business. His bookFirms of Endearment was selected as one of the top ten business books on Leadership in2007. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.