Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods

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Young Joon Lim

Strategic Communication Research in the Age of AI

Quantitative and Qualitative Methods

Young Joon Lim

$112

Paperback

Forthcoming
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English

Rowman & Littlefield
05 November 2024

Communication studies; Social research & statistics; Market research

This book serves as a comprehensive guide for communication students and professionals to learn the fundamentals of research, including problem definition, literature review, research design, data collection, data analysis, and interpretation. It also covers how to conduct research in the age of AI-powered tools. With a growing demand for strategic communication professionals skilled in research and new technology, this book fills a void by providing students with the knowledge and skills they need to conduct effective research projects for class and future jobs.

By: Young Joon Lim
Imprint: Rowman & Littlefield
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9781538197875
ISBN 10: 1538197871
Pages: 320
Publication Date: 05 November 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Forthcoming

Chapter 1: An Introduction to Research in Strategic Communication Chapter 2: Foundations of Strategic Communication Research Chapter 3: Ethical Considerations in Research Chapter 4: Sampling Techniques Chapter 5: Survey Design and Implementation Chapter 6: Qualitative Research Methods Chapter 7: Applications of Qualitative Research Chapter 8: Quantitative Research Methods Chapter 9: Statistical Analysis Chapter 10: Inferential Statistics Chapter 11: Advanced Data Analysis Techniques Chapter 12: Experimental Research Chapter 13: Content Analysis Chapter 14: Reporting and Presenting Research Findings References Index About the Author

Young Joon Lim isassociate professor of communication research and public relations at the University of Texas Rio Grande Valley. He earned his Ph. D from the E.W. Scripps School of Journalism at Ohio University. He has experience in insurance sales, news reporting, and public relations for the defence industry and author of Public Relations: A Guide to Strategic Communications and SilverComm: Marketing Practices and Messages for the Age of Aging.

Reviews for Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods

A research methods textbook that provides a comprehensive understanding of research method fundamentals. The book not only acknowledges AI technology but walks students through how to ethically engage with this technology when conducting their own research. --Sarah Beck, Texas A&M University Regardless of your own background (either qualitative or quantitative), you will find this comprehensive textbook a great resource in teaching research methods. --Zuoming Wang, University of North Texas