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Improving The Role And Practice Of Marketing by Philip Kotler at Abbey's Bookshop,
Improving The Role And Practice Of Marketing
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Philip Kotler Vibrant Publishers

Improving The Role And Practice Of Marketing

Philip Kotler,  Vibrant Publishers

$171.95   $137.28

Paperback

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English
Vibrant Publishers
16 September 2024
Market research
Legend in Marketing: Improving the Role and Practice of Marketing by Philip Kotler
Elevate your marketing game with ""Legend in Marketing"" by the renowned Philip Kotler. This essential guide offers a forward-thinking approach to marketing in today's dynamic environment. Kotler, a pioneer in the field, examines the latest trends and technologies that are reshaping the marketing landscape and provides actionable insights to navigate this transformation.

In this book, Kotler shares his unparalleled expertise on how marketing can effectively respond to changing consumer behaviors, technological advancements, and global market shifts. With a focus on practical strategies and innovative practices, this title is designed to help marketers and business leaders adapt and excel in the new marketing era.

Ideal for professionals at all levels, this book provides a clear roadmap for leveraging marketing to achieve business success. Explore Kotler's visionary perspectives and enhance your understanding of how marketing can drive growth and make a significant impact.
By:   ,
Imprint:   Vibrant Publishers
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 14mm
Weight:   358g
ISBN:   9781636512433
ISBN 10:   1636512437
Pages:   264
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Philip Kotler is the S. C. Johnson Distinguished Professor Emeritus of International Marketing at the J. L. Kellogg School of Management where he taught for over 50 years. (1962-2018). He authored and co-authored over 166 articles and 80 books. Known as the ""Father of Modern Marketing"", his book Marketing Management is the most widely used marketing textbook in in the world. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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