Place Marketing and Temporality

Gary Warnaby

$105

Hardback

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English

Routledge
26 June 2024

Economics; Sales & marketing management; Market research; Distributive industries; The environment

Series: Routledge Focus on Business and Management

Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial ‘product’ that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticized for emphasizing generic attributes, such as accessibility, infrastructure and a skilled workforce—which can serve to homogenize places which in reality are very different. However, a city’s distinctive character is a consequence of its history and development over time, and this book analyses the role of these temporal dimensions in place marketing and branding. The book analyses how the past—both material (i.e. the historic built environment) and intangible (i.e. routines, practices and the ‘character’ of the populace)—is appropriated, in order to ‘sell’ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered from the past—and equally importantly, what is forgotten. Adopting a range of theoretical approaches to understanding temporality in this context, the book will appeal to advanced students, academic researchers and reflexive place branding practitioners by introducing a ‘temporal paradox’ incorporating both fixity (the material and immaterial elements of the city’s past) and fluidity (relating to the creation of the place product as a dynamic assemblage of individual elements and attributes aimed at particular target audiences).

By: Gary Warnaby
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 330g
ISBN: 9781032689784
ISBN 10: 1032689781
Series: Routledge Focus on Business and Management
Pages: 84
Publication Date: 26 June 2024
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

1. Place and time 2. Representational selectivity and narration 3. Memory and forgetting 4. Fluidity and fixity 5. Instrumental and existential temporality 6. Re-evaluating temporality in place marketing

Gary Warnaby is Professor of Retailing and Marketing, based in the Department of Marketing, International Business & Tourism and the Institute of Place Management at the Manchester Metropolitan University.

AUSTRALIA-WIDE LOW FLAT RATE $9.90

Place Marketing and Temporality

Gary Warnaby

$105

Hardback

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