Globalization And International Marketing Competition

Philip Kotler, Vibrant Publishers

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Hardback

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English

Vibrant Publishers
24 September 2024

International business; Sales & marketing; Market research

Legend in Marketing: Globalization and International Marketing Competition By Philip Kotler

Discover the authoritative guide on international marketing from marketing legend Philip Kotler. This title takes you on a deep dive into the dynamic world of globalization and competition, offering insights and strategies that are crucial for any business looking to thrive on the global stage.

In this compelling book, Kotler-widely regarded as the father of modern marketing-shares his extensive knowledge and practical approaches to navigating international markets. From understanding cultural differences to implementing effective marketing strategies across borders, Kotler provides a blueprint for achieving global success.

Key features include:

-- Expert strategies for global market entry and expansion

-- Insights into adapting marketing approaches to local markets

-- Real-world case studies highlighting successful global brands

-- Innovative tactics for staying ahead in a competitive international landscape

Perfect for marketing professionals, business leaders, and students, this book is an indispensable resource for anyone looking to enhance their global marketing prowess and achieve remarkable success in the international arena.

By: Philip Kotler, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 14mm
Weight: 485g
ISBN: 9781636512488
ISBN 10: 1636512488
Pages: 238
Publication Date: 24 September 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Philip Kotler is the S. C. Johnson Distinguished Professor Emeritus of International Marketing at the J. L. Kellogg School of Management where he taught for over 50 years. (1962-2018). He authored and co-authored over 166 articles and 80 books. Known as the ""Father of Modern Marketing"", his book Marketing Management is the most widely used marketing textbook in in the world. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.