Tony Lewis (FCIM) is the CEO and founder of Vision One, a leading international research agency. With 40 years of experience in marketing and research, he has worked with hundreds of brands across the business spectrum. From start-ups to global brands such as Virgin, LEGO, IKEA, and McDonald's, and across sectors, from French fashion houses to charities and political parties. A seasoned market researcher and brand expert, Lewis's insights have shaped the success of many brands. The Brand Momentum Agency (launching later this year) carries the Brand Momentum philosophy forward with training and business consultancy.
""A grounded, rounded and impelling approach to brand building."" - Dan White, Smart Marketing ""Momentum, the one metric you need to identify your brand's growth potential."" - Nigel Hollis, former Chief Global Brand Analyst, Kantar