Macromarketing, Ethics, and Social Responsibility

The Development Period

Shelby D Hunt, Vibrant Publishers

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English

Vibrant Publishers
06 December 2024

Business ethics; Market research

Summary
Details

""Macromarketing, Ethics, and Social Responsibility: The Development Period"" by Shelby D. Hunt delves into the intersection of marketing, ethics, and societal responsibility during the critical developmental phase of macromarketing. This book explores the historical evolution of ethical standards in marketing and the growing emphasis on corporate social responsibility. Hunt presents a thorough analysis of how marketing practices have evolved in response to societal needs and the ethical challenges that arise in the global marketplace. With deep insights into the ethical implications of marketing decisions, the book offers a valuable perspective on the responsibilities of marketers in shaping the public good. Ideal for scholars and practitioners in the field, this book provides a comprehensive foundation for understanding the ethical dimensions of macromarketing and its impact on society. ""Macromarketing, Ethics, and Social Responsibility"" invites readers to reflect on the crucial role of marketing in fostering a responsible, sustainable future.

By: Shelby D Hunt, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 14mm
Weight: 363g
ISBN: 9781636512815
ISBN 10: 163651281X
Pages: 268
Publication Date: 06 December 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active