Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period by Shelby D. Hunt explores the intersection of marketing and its larger societal impact. This comprehensive book dives into the pivotal role of macromarketing in addressing critical social challenges, including ethical dilemmas, sustainability, and corporate social responsibility. Highlighting research from the formative years of macromarketing as a discipline, this book showcases groundbreaking ideas and frameworks that remain relevant in today's evolving market landscape.
Hunt offers a rich analysis of the ethical underpinnings of marketing practices, drawing attention to the responsibilities of businesses toward society. The book discusses landmark studies that bridge the gap between profit-driven goals and sustainable, socially responsible strategies. Aimed at scholars, marketing professionals, and students, this book serves as an essential resource for understanding how marketing influences-and is influenced by-society's values and norms.
This title is an invaluable addition to academic libraries and marketing professionals looking to integrate ethical and socially responsible practices into their strategies.
By:
Shelby D Hunt, Vibrant Publishers Imprint: Vibrant Publishers Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 16mm
Weight: 526g ISBN:9781636512822 ISBN 10: 1636512828 Pages: 268 Publication Date:06 December 2024 Audience:
General/trade
,
ELT Advanced
Format:Hardback Publisher's Status: Active