Relationship Marketing

Shelby D Hunt, Vibrant Publishers

$208.95 $167.44

Hardback

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English

Vibrant Publishers
06 December 2024

Management & management techniques; Market research

Summary
Details

""Relationship Marketing"" by Shelby D. Hunt provides an in-depth exploration of the evolving landscape of marketing strategies focused on long-term customer relationships. This book delves into the principles and practices of relationship marketing, offering both theoretical foundations and practical applications. Hunt's approach emphasizes the importance of fostering strong, lasting connections with customers rather than relying solely on transactional relationships. The book explores key concepts such as customer loyalty, retention strategies, and customer satisfaction, making it a valuable resource for both marketing professionals and students. By examining successful case studies and offering actionable insights, ""Relationship Marketing"" equips readers with the tools needed to develop and maintain effective customer relationships in an increasingly competitive market. Whether you're looking to enhance your brand's connection with its audience or improve your customer retention strategies, this book provides the knowledge to make those goals a reality.

By: Shelby D Hunt, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 16mm
Weight: 535g
ISBN: 9781636512884
ISBN 10: 1636512887
Pages: 274
Publication Date: 06 December 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active