Marketing Theory

Philosophy of Science Controversies in Marketing

Shelby D Hunt, Vibrant Publishers

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Paperback

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English

Vibrant Publishers
06 December 2024

Research & development management; Market research

Summary
Details

Explore the foundational debates shaping marketing thought with Philosophy of Science: Controversies in Marketing by Shelby D. Hunt. This book delves into the philosophical underpinnings of marketing theories, unraveling the discussions on realism vs. relativism, the nature of scientific progress, and the role of methodology in marketing research. Hunt presents a rigorous analysis of how philosophical debates impact the way marketing theories are developed, tested, and applied. Through accessible explanations, the book guides readers through critical topics such as scientific realism, the theory-ladenness of observations, and the structure of scientific revolutions. Ideal for both students and scholars, this work challenges marketers to think critically about the foundational beliefs that shape the field. By fostering a deeper understanding of philosophy's role in marketing, Hunt's insights push the boundaries of conventional thought, offering readers a more comprehensive view of marketing as a discipline.

By: Shelby D Hunt, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 17mm
Weight: 435g
ISBN: 9781636512778
ISBN 10: 1636512771
Pages: 324
Publication Date: 06 December 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active