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Marketing Theory And Orientations

Philip Kotler

$208.95   $167.44

Hardback

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English
Vibrant Publishers
16 September 2024
Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.

Designed for both students and professionals, this book serves as a vital resource for anyone seeking to master marketing fundamentals and apply them in real-world business scenarios. With Kotler's teachings as your guide, you'll gain the knowledge and strategic insight to navigate the complexities of today's global marketplace.
By:  
Imprint:   Vibrant Publishers
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 22mm
Weight:   703g
ISBN:   9781636512389
ISBN 10:   1636512380
Pages:   402
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

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