Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.
Designed for both students and professionals, this book serves as a vital resource for anyone seeking to master marketing fundamentals and apply them in real-world business scenarios. With Kotler's teachings as your guide, you'll gain the knowledge and strategic insight to navigate the complexities of today's global marketplace.
By:
Philip Kotler Imprint: Vibrant Publishers Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 22mm
Weight: 703g ISBN:9781636512389 ISBN 10: 1636512380 Pages: 402 Publication Date:16 September 2024 Audience:
General/trade
,
ELT Advanced
Format:Hardback Publisher's Status: Active