Lovemarks Effect

Mystery, Sensuality and Intimacy at Work

Kevin Roberts

$46.95 $16

Hardback

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English

powerHouse Books,U.S.
01 November 2006

Economics & Business; Sales & marketing; Bargains

The second book by the worldwide CEO of Saatchi & Saatchi following up his bestselling ""Lovemarks"". The perfect companion to his first book, ""Lovemarks"", ""Shapes In My Heart"" demonstrates Roberts' excellent and proven theories in action. Kevin Roberts' ""Lovemarks"" dropped 'the L word' into the world of ideas, marketing and communications. The effect was electric; the response ranged from the emotionally inspired to the intellectually inflamed. Following Roberts' introduction of Lovemarks - the revolutionary next step in marketing - ""Shapes In My Heart"" offers ideas and stories about Lovemarks in action. Roberts' personally engaging and provocative spirit permeates the book as he follows Lovemarks into the hearts of consumers and shoppers.

By: Kevin Roberts
Imprint: powerHouse Books,U.S.
Country of Publication: United States
Dimensions: Height: 245mm, Width: 202mm, Spine: 24mm
Weight: 1.051kg
ISBN: 9781576872673
ISBN 10: 157687267X
Pages: 272
Publication Date: 01 November 2006
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Kevin Roberts is CEO Worldwide of Saatchi & Saatchi, one of the largest and most successful creative branding organisations. Heading a team of more than 7,000 people he led Saatchi & Saatchi to become both Advertising Age and Adweek magazines' Global Agency Network of the Year in January 2003.

Reviews for Lovemarks Effect: Mystery, Sensuality and Intimacy at Work

His [Roberts'] finger is firmly on the pulse. - The Independent Lovemarks is an exquisitely designed book whose layout is as engaging as the overarching themes Roberts has woven through the texts. - Chicago Sun-Times [Kevin Roberts] is a constant source of inspiration to thousands of people through his vision, clarity of purpose and inimitable, straight-talking approach. - Tom Peters