Broadening The Concept And Applications Of Marketing

Philip Kotler, Vibrant Publishers

$208.95 $167.44

Hardback

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English

Vibrant Publishers
24 September 2024

Sales & marketing; Market research

Series: Legend in Marketing

Legend in Marketing: Broadening The Concept and Applications of Marketing by Philip Kotler

Discover the transformative power of modern marketing with Legend in Marketing by Philip Kotler, a pioneer in the field. This seminal work goes beyond traditional marketing concepts, offering an expanded view of how marketing intersects with technology, global trends, and evolving consumer expectations.

In this title, Kotler shares his visionary insights into how marketing has grown and adapted to the complexities of the contemporary business environment. Through compelling examples and strategic frameworks, this book provides invaluable knowledge for marketing professionals, business executives, and students.

Whether you're looking to enhance your marketing strategies or gain a deeper understanding of marketing's broader applications, this book offers the expertise and forward-thinking perspectives needed to thrive in today's competitive market.

Get your copy today and broaden your marketing horizons with one of the field's most influential thinkers.

By: Philip Kotler, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 22mm
Weight: 667g
ISBN: 9781636512525
ISBN 10: 1636512526
Series: Legend in Marketing
Pages: 374
Publication Date: 24 September 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Philip Kotler is the S. C. Johnson Distinguished Professor Emeritus of International Marketing at the J. L. Kellogg School of Management where he taught for over 50 years. (1962-2018). He authored and co-authored over 166 articles and 80 books. Known as the ""Father of Modern Marketing"", his book Marketing Management is the most widely used marketing textbook in in the world. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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Broadening The Concept And Applications Of Marketing

Philip Kotler, Vibrant Publishers

$208.95 $167.44

Hardback

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