Title: Managing Shitstorms: Navigating PR Challenges in the Digital AgeBack-of-the-Book Summary: Discover the essential strategies to manage crises and protect your brand in the digital era. From building a solid foundation for your brand to navigating through a shitstorm with grace, this comprehensive guide provides expert insights and actionable steps to handle PR disasters effectively. Learn from real-life case studies and master the art of crisis communication, with practical advice on social media management and online reputation. With a focus on measurement and continuous improvement, this book equips you with the tools and resources needed to manage your shitstorm like a boss.
By:
Eric Adler Imprint: Technical Press Cintech Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 20mm
Weight: 513g ISBN:9781779661951 ISBN 10: 1779661959 Pages: 386 Publication Date:17 October 2024 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active