Marketing In The New Economy

Philip Kotler, Vibrant Publishers

$171.95 $137.28

Paperback

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English

Vibrant Publishers
24 September 2024

Sales & marketing; Market research

Legend in Marketing: Marketing in the New Economy by Philip Kotler

Unlock the secrets to successful marketing in the digital age with Legend in Marketing: Marketing in the New Economy by Philip Kotler. This groundbreaking book offers a comprehensive guide to navigating the rapidly evolving marketing landscape. Philip Kotler, a legendary figure in marketing, presents an in-depth analysis of the major shifts impacting today's market.

Inside, you'll find:

-- Cutting-Edge Strategies: Explore innovative approaches to digital marketing and consumer engagement.

-- Real-World Examples:

Learn from detailed case studies of companies that have thrived in the new economy.

-- Expert Advice:

Implement actionable insights to transform your marketing efforts and drive growth.

Perfect for marketing professionals, business executives, and entrepreneurs, this book is your roadmap to mastering the art of marketing in a world where change is the only constant. Discover how to stay ahead of trends and harness new opportunities with Kotler's expert guidance.

By: Philip Kotler, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 10mm
Weight: 245g
ISBN: 9781636512495
ISBN 10: 1636512496
Pages: 176
Publication Date: 24 September 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Philip Kotler is the S. C. Johnson Distinguished Professor Emeritus of International Marketing at the J. L. Kellogg School of Management where he taught for over 50 years. (1962-2018). He authored and co-authored over 166 articles and 80 books. Known as the ""Father of Modern Marketing"", his book Marketing Management is the most widely used marketing textbook in in the world. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.