The 22 Immutable Laws Of Marketing

Al Ries, Jack Trout

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English

Profile
01 November 2002

Economics & Business; Sales & marketing

Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets.

The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail.

By: Al Ries, Jack Trout
Imprint: Profile
Country of Publication: United Kingdom
Dimensions: Height: 196mm, Width: 128mm, Spine: 12mm
Weight: 133g
ISBN: 9781861976109
ISBN 10: 1861976100
Pages: 160
Publication Date: 01 November 2002
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.