Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content

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Ann Handley

Everybody Writes

Your New and Improved Go-To Guide to Creating Ridiculously Good Content

Ann Handley

$46.95

Hardback

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English

John Wiley & Sons Inc
18 November 2022

Business communication & presentation; Sales & marketing

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

This new edition also includes:

All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today) The same witty and practical how-to approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content

“Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun.

In this book, you’ll discover:

Content marketing has evolved. Yet writing matters more than ever.

In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.

By: Ann Handley
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Edition: 2nd edition
Dimensions: Height: 229mm, Width: 160mm, Spine: 36mm
Weight: 635g
ISBN: 9781119854166
ISBN 10: 1119854164
Pages: 432
Publication Date: 18 November 2022
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

ANN HANDLEY is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter. She is the world’s first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally. Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don’t hold that against her.