The Next Big Asian Brands: Who Will Emerge Stronger and Smarter in the Post-Covid World?

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J�rg Dietzel

The Next Big Asian Brands

Who Will Emerge Stronger and Smarter in the Post-Covid World?

J�rg Dietzel

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English

Marshall Cavendish International (Asia) Pte Ltd
01 July 2022

Asian history; Economic forecasting; International business; Sales & marketing

Alibaba, Samsung, Toyota - Asia is home to some of the world's biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in the wake of Covid-19, what are the new brands emerging from the region? Which brands will be the next big thing?

Take a deep dive into Asia's most promising brands, ranging from Korea's fast-expanding Go Pizza and Singapore's Kinobi edu-tech platform to Vietnam's automobile wunderkind, VinFast.

Through wide-ranging interviews with the brands' founders and management teams, author J�rg Dietzel uncovers what makes each of them tick, and distills invaluable lessons for every business out there looking to take off in the post-Covid world.

By: J�rg Dietzel
Imprint: Marshall Cavendish International (Asia) Pte Ltd
Country of Publication: Singapore
Dimensions: Height: 216mm, Width: 133mm, Spine: 13mm
Weight: 299g
ISBN: 9789815009644
ISBN 10: 9815009648
Pages: 144
Publication Date: 01 July 2022
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

J�rg Dietzel has worked with brands for over 30 years - running agencies in London, Berlin, Beijing and Singapore, heading the marketing department for Audi Korea 2013-2016 and serving as global Head of Creative at Audi HQ 2017/18. In 2005, J�rg founded his own brand consultancy in Singapore and started teaching strategic brand management and advertising at the Singapore Management University. J�rg is the author of Touch: Building Your Brand in the Experience Economy (2020) and Create, Connect, Convince (2010).