Henrik Hagtvedt studied at art schools in Norway, Denmark, and Italy before enjoying an international career as a visual artist, exhibiting in galleries and museums in Europe and Asia. He was thereby exposed to the inner sanctums of the art world, which sparked his curiosity about how the art market really works, eventually prompting him to return to school. After completing a degree in art history, he went on to earn an MBA and a PhD, both with a major in marketing. He is now a marketing professor at Boston College, and much of his research is focused on art and aesthetics. He has published a number of scholarly articles in top journals in the fields of marketing, psychology, and neuroscience, and his research has been featured in dozens of major news outlets around the world. He has presented this work at national and international conferences and has been invited to speak at diverse venues, ranging from the Western States Arts Federation to the Federal Reserve Bank. He has been designated an MSI Scholar by the Marketing Science Institute, which recognizes internationally leading marketing scholars. His interests also tend to reflect an international perspective, as he has lived in diverse countries in Europe, Asia, Africa, and North America, in addition to traveling extensively throughout his life.
"""Does the invisible hand of the art market deliver on Adam Smith's promise that it will promote the public interest? Hagtvedt, who conducts cutting-edge research in marketing, dissects the art market, showing that although both the quality of conception and the quality of execution matter for success, marketing can overshadow both."" Paul Romer, Boston College professor, Nobel laureate in Economic Sciences, and former Chief Economist of the World Bank ""This book tackles an interesting and timely topic. Henrik Hagtvedt draws on decades of relevant experience when illustrating the roles of money and marketing in the art world."" Steven Pinker, Harvard professor and bestselling author of How the Mind Works, The Blank Slate, and The Better Angels of Our Nature ""Many of us have appreciated art at one time or another, but few of us truly understand the business behind the market. Henrik Hagtvedt provides a fascinating tour of what goes on behind the scenes, and the result is both revelatory and enlightening. A fascinating read."" Jonah Berger, Wharton professor and bestselling author of Contagious and The Catalyst ""Henrik Hagtvedt brings a diverse set of backgrounds to his discussion of money and marketing in the art world. Fascinating reading."" Don Thompson, author of The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art, the Supermodel and the Brillo Box, and The Orange Balloon Dog"