Reimagining Operational Excellence: Inspirations from Asia

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Philip Kotler (Northwestern University) Hermawan Kartajaya (MCorp, World Marketing Forum (WMF), and Asia Marketing Federation (AMF))

Reimagining Operational Excellence

Inspirations from Asia

Philip Kotler (Northwestern University), Hermawan Kartajaya (MCorp, World Marketing Forum (WMF), and Asia Marketing Federation (AMF)), Jacky Mussry (MCorp and MarkPlus Institute)

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English

John Wiley & Sons Inc
03 September 2024

E-commerce: business aspects; Sales & marketing; Market research; Operational research

Explore the cutting-edge of marketing new products and services from leading businesses in Asia

In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.

In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find

In-depth examinations of China's unique and competitive economic ecosystem Discussions of the increasingly foundational role played by Singapore as an international business hub An analysis of the latest economic developments in South Korea driving marketing excellence in that country

Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.

By: Philip Kotler (Northwestern University), Hermawan Kartajaya (MCorp, World Marketing Forum (WMF), and Asia Marketing Federation (AMF)), Jacky Mussry (MCorp and MarkPlus Institute)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Edition: 2nd edition
Dimensions: Height: 229mm, Width: 158mm, Spine: 31mm
Weight: 499g
ISBN: 9781394239245
ISBN 10: 1394239246
Pages: 304
Publication Date: 03 September 2024
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Foreword xi Preface xiii Acknowledgments xix 1 Operations as the Center of Gravity: The Omnihouse Model 1 2 Competing with the West: Asia as the Rising Model 23 3 The New Perspective of Quality: From Input to Impact 47 4 The New Perspective of Cost: From Cost-Cutting to Social Contributions 67 5 The New Perspective of Delivery: From On Estimate to On Conscience 89 6 The New Perspective of Service: From Standardization to Transformation 109 7 Creativity and Innovation in the New Operational Excellence: How the Korean Wave and Other Trends Are Affecting the World 129 8 Entrepreneurship and Leadership in the New Operational Excellence: How Indian Passion Is Helping Build Dominance 147 9 Productivity and Improvement in the New Operational Excellence: How the Japanese Spirit Goes Beyond Kaizen 165 10 Professionalism and Management in the New Operational Excellence: How Singapore’s Attitude Is Becoming World-Class 181 11 The Yin-Yang Advantage: How China Made the Impossible Possible 203 Epilogue: Countries, Capabilities, and Operational Excellence 229 Appendix A: the Omnihouse Model 235 Appendix B: Inner Development Goals 239 Appendix C: Humane Entrepreneurship 243 Appendix D: Marketing Zen 247 Notes 251 About the Authors 275 Index 277

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University’s Kellogg Graduate School of Management, and one of the world’s leading authorities on marketing. His writing has defined marketing around the world for the past forty years. Kotler is the recipient of awards and honorary degrees from schools all over the world. His books have been translated into twenty-five languages. HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, and the pioneer and leader of a marketing consulting and research firm in Indonesia. He is the founder of the World Marketing Forum (WMF) and the Asia Marketing Federation (AMF), one of the “50 Gurus Who Have Shaped The Future of Marketing” according to The Chartered Institute of Marketing, United Kingdom (CIM-UK), and coauthor with Kotler of several books, including Entrepreneurial Marketing, Marketing 5.0, and Marketing 6.0. JACKY MUSSRY is the Deputy Chairman of MCorp and CEO at MarkPlus Institute. He has around 27 years of consulting experience spanning multiple industries in Indonesia. He regularly lectures on marketing and strategy related subjects at universities in Indonesia.