Planning and Managing Public Relations Campaigns

""""Provides a very practical guide through all stages of PR work."""" * Distinguished Professor Jim Macnamara, School of Communication, University of Technology Sydney * """"This is the one book I would recommend to every PR practitioner I know. It simply covers everything you need to know about one of the fundamental aspects of PR practice."""" * Mandy Pearse, CIPR President 2021 * ""Today's context for business and society is more complex and dynamic than ever and this book is timeless - giving PR practitioners and executives the framework and skills to navigate this context and develop strategic and resilient communication strategies with which their organizations will thrive."" * Rachel Royall, Director Healthcare, Wellbeing and Life Sciences at Markettiers, and Visiting Lecturer, Quadriga University * ""You'll want to keep this book to hand on your desk. It's a book to return to regularly in daily practice. Mine is well-thumbed."" * Stephen Waddington, Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University * """"Combines the action-orientation needed in the practice with the contextual wisdom achieved through research."""" * Professor Gregor Halff, Dean, Copenhagen Business School * """"Read this. Refer to it. Put it on your desk. It will help you become a better communicator and deliver more impact for the stakeholders your organization serves."""" * Sarah Pinch, MD, Pinch Point Communications, Chair, Taylor Bennett Foundation and past CIPR President *