Copywriting Third Edition: Successful writing for design, advertising and marketing

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Gyles Lingwood Mark Shaw

Copywriting Third Edition

Successful writing for design, advertising and marketing

Gyles Lingwood, Mark Shaw

$55

Paperback

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English

Laurence King Publishing
13 December 2022

Writing & editing guides; Business strategy; Sales & marketing

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication,
*Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

By: Gyles Lingwood, Mark Shaw
Imprint: Laurence King Publishing
Country of Publication: United Kingdom
Dimensions: Height: 244mm, Width: 172mm, Spine: 20mm
Weight: 640g
ISBN: 9781529420241
ISBN 10: 1529420245
Pages: 240
Publication Date: 13 December 2022
Audience: Professional and scholarly , College/higher education , Undergraduate , Primary
Format: Paperback
Publisher's Status: Active

Gyles Lingwood (Author) Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014). Mark Shaw (Author) Mark Shaw was a professional copywriter for more than 30 years. He founded UK design agency Jupiter Design, and was President of Liquid Agency Europe, where he managed global brand and messaging for some of the world's leading organisations. He died in 2017.