Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business

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Anita Elberse

Blockbusters

Why Big Hits – and Big Risks – are the Future of the Entertainment Business

Anita Elberse

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QTY:

English

Faber & Faber
16 January 2014

Film, TV & Radio; Sales & marketing; Media, information & communication industries

What is behind the

phenomenal success of entertainment businesses such as Warner Bros.,

Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady

Gaga? Which strategies give leaders in film, television, music,

publishing, and sports an edge over their rivals?

Anita Elberse, Harvard

Business School's expert on the entertainment industry, has done

pioneering research on the worlds of media and sports for more than a

decade. Now, in

this groundbreaking book, she explains a powerful truth about the

fiercely competitive world of entertainment: building a business around

blockbuster products - the movies, television shows, songs and books that

are hugely expensive to produce and market - is

the surest path to long-term success. Along the way, she reveals why

entertainment executives often spend outrageous amounts of money in

search of the next blockbuster, why superstars are paid unimaginable

sums and how digital technologies are transforming

the entertainment landscape.

Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone

seeking to understand how the entertainment industry really works - and

how to navigate today's high-stakes business world at large.

'Convincing . . . Elberse's Blockbusters builds on her already impressive academic résumé to create an accessible and entertaining book.' Financial Times

By: Anita Elberse
Imprint: Faber & Faber
Country of Publication: United Kingdom
Edition: Main
Dimensions: Height: 215mm, Width: 134mm, Spine: 22mm
Weight: 320g
ISBN: 9780571309221
ISBN 10: 0571309224
Pages: 320
Publication Date: 16 January 2014
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Author Website: http://blockbusters-thebook.com/

Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the school's history. Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune, and her first book, Blockbusters, was one of Amazon's 2013 Best Books of the Year. She lives in Boston, Massachusetts.