WIN $150 GIFT VOUCHERS: ALADDIN'S GOLD

Close Notification

Your cart does not contain any items

The Long Tail

How Endless Choice is Creating Unlimited Demand

Chris Anderson

$29.99

Paperback

Not in-store but you can order this
How long will it take?

QTY:

English
Century
01 September 2009
The new economics of culture and commerce

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?

In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.

Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist- for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
By:  
Imprint:   Century
Country of Publication:   United Kingdom
Dimensions:   Height: 198mm,  Width: 129mm,  Spine: 18mm
Weight:   204g
ISBN:   9781847940360
ISBN 10:   1847940366
Pages:   288
Publication Date:  
Audience:   Professional and scholarly ,  College/higher education ,  General/trade ,  Undergraduate ,  Primary
Format:   Paperback
Publisher's Status:   Active

Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at www.thelongtail.com.

Reviews for The Long Tail: How Endless Choice is Creating Unlimited Demand

Snappily argued and thought-provoking * New Yorker * A smart, timely and oddly inspiring book * Time Out * The Long Tail has helped to reinterpret our world * The Times *


See Also