Sustainable Marketing

How to Drive Profits with Purpose

Michelle Carvill, Gemma Butler, Geraint Evans

$39.99

Hardback

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English

Bloomsbury Business
16 March 2021

Sales & marketing

Shortlisted for the Business Book Awards 2022

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.

From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

By: Michelle Carvill, Gemma Butler, Geraint Evans
Imprint: Bloomsbury Business
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm,
Weight: 610g
ISBN: 9781472979131
ISBN 10: 1472979133
Pages: 320
Publication Date: 16 March 2021
Audience: Professional and scholarly , General/trade , Undergraduate , ELT Advanced
Format: Hardback
Publisher's Status: Active

Michelle Carvill is a marketing strategist, digital literacy and social media expert. She is the director and founder of Carvill Creative, a digital marketing consultancy, through which she’s worked with organizations such as LinkedIn, BBC Worldwide and PWC. She has three previously published books, including Get Social, which was shortlisted for the Business Book Awards 2019. Gemma Butler is the Marketing Director at the Chartered Institute of Marketing. She previously worked across product management, category marketing and buying at corporations such as Xerox and Sony. She writes a quarterly column in the CIM magazine and has spoken at events such as the CIM Annual Digital Summit, and the House of Commons debating group. Geraint Evans is an award-winning marketing expert, board advisor, speaker and academic researcher. He has held a variety of global marketing leadership roles and has worked on brands such as Odeon, Virgin Media, Tesco and Boots. He has a PhD in Marketing and Entrepreneurship and is a Fellow of The Chartered Institute of Marketing.

Reviews for Sustainable Marketing: How to Drive Profits with Purpose

Marketeers have a critical role to play in solving the great challenges of our time. To understand how, they should read this book. -- James Perry, Co-Chairman, COOK and Co-Founder, B Lab UK A book for our time. Never has this topic been more relevant. Sustainable Marketing is packed with solid evidence and research to support the clear advice and actions recommended. Ambitious marketeers take good note and act now; others will. -- Sarah Walker-Smith, CEO, Shakespeare Martineau Not only does Sustainable Marketing inform, it also provides practical advice and actionable plans on how the marketing function can engage in taking on the biggest challenge that the world faces. -- Chris Daly, Chief Executive, CIM