The Practice

Shipping Creative Work

Seth Godin

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English

Penguin
08 November 2020

The Arts: General & Reference; Art Forms; Philosophy: aesthetics; Advertising & society; Economics & Business; Sales & marketing

Traditional Chinese Edition of [The Practice: Shipping Creative Work] Do you always get stuck at work and want to give up? Master-level marketing expert Seth. Gao Ting's latest masterpiece teaches you how to stimulate your potential and create new heights!

By: Seth Godin
Imprint: Penguin
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm, Spine: 20mm
Weight: 332g
ISBN: 9780241470046
ISBN 10: 0241470048
Pages: 208
Publication Date: 08 November 2020
Audience: General/trade , Professional and scholarly , College/higher education , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

Reviews for The Practice: Shipping Creative Work

Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun * BusinessWeek * If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin * Micah Sifry, cofounder, Personal Democracy Forum * If Seth Godin didn't exist we'd need to invent him * Alan Webber, founder, Fast Company * Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off * Forbes * It's easy to see why people pay to hear what he has to say * Time * Seth Godin may be the ultimate entrepreneur for the information age * BusinessWeek *