This Is Branding

By:   Karee Laing
Imprint:   Staten House
Dimensions:   Height: 216mm,  Width: 140mm,  Spine: 19mm
Weight:   503g
ISBN:   9798895873373
Pages:   282
Publication Date:   08 October 2024
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Karee Laing is a visionary marketing strategist whose expertise spans industries, including restaurant and hospitality, healthcare, professional services, and emerging brands. Renowned for her ability to develop innovative branding and marketing strategies, Karee empowers businesses to thrive in competitive environments, driving measurable results and elevating brand presence.With over a decade of hands-on experience, she has successfully led transformative marketing initiatives across multiple sectors. Her work is known for blending creative strategy with data-driven execution, creating personalized campaigns that lead to sustained growth and industry recognition.Karee's influence extends beyond individual campaigns. She has guided businesses through brand evolutions, helping them navigate the complexities of today's digital landscape. Whether it's restaurant brands seeking to engage new audiences or healthcare providers aiming to enhance their outreach, Karee brings a tailored approach to each project.Her newest book, This Is Branding, and Brand Workshop series offer practical insights for entrepreneurs and small business owners looking to build and grow brands that resonate with their audience. With a relentless drive to create and inspire, Karee continues to innovate, pushing the boundaries of marketing, helping brands across industries craft lasting impressions so they can flourish in today's fast-paced digital world.