Big Brands Are Watching You

Marketing Social Justice and Digital Culture

Francesca Sobande

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Paperback

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English

University of California Press
01 April 2024

Ethnic studies; Ethnic minorities & multicultural studies; Sociology & anthropology; E-commerce: business aspects; Sales & marketing; Impact of science & technology on society

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace (Industry, Partner Track, Severance, Succession, The Bold Type, You). Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

By: Francesca Sobande
Imprint: University of California Press
Country of Publication: United States
Dimensions: Height: 210mm, Width: 140mm, Spine: 18mm
Weight: 318g
ISBN: 9780520387072
ISBN 10: 0520387074
Pages: 252
Publication Date: 01 April 2024
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Francesca Sobande is Senior Lecturer in Digital Media Studies at Cardiff University, author of The Digital Lives of Black Women in Britain and Consuming Crisis: Commodifying Care and COVID-19, and coauthor of Black Oot Here: Black Lives in Scotland.