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The Advertising Agency (RLE Marketing)

Procedure and Practice

Floyd Y. Keeler Albert E. Haase

$92.99

Paperback

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English
Routledge
21 December 2015
"This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest ""manuals"" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources."
By:   ,
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm,  Spine: 17mm
Weight:   453g
ISBN:   9781138997653
ISBN 10:   113899765X
Series:   Routledge Library Editions: Marketing
Pages:   314
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Floyd Y. Keeler, Albert E. Haase

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