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The Advertising Agency (RLE Marketing)

Procedure and Practice

Floyd Y. Keeler Albert E. Haase

$305

Hardback

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English
Routledge
22 August 2014
"This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest ""manuals"" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources."
By:   ,
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm,  Spine: 18mm
Weight:   521g
ISBN:   9781138794382
ISBN 10:   1138794384
Series:   Routledge Library Editions: Marketing
Pages:   314
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Floyd Y. Keeler, Albert E. Haase

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