The automotive industry is one of the most dynamic and competitive sectors globally, constantly evolving through technological advancements and market shifts. ""Strategic Leadership and Management in the Automotive Industry"" explores the critical aspects of strategic management and leadership that drive success in this field. This book offers a comprehensive analysis of leadership theories, strategic planning, operational excellence, and marketing strategies, with a special focus on Proton Holdings Berhad, a prominent automotive manufacturer.
By:
Jenny Tran T Hoan My Imprint: Partridge Publishing Singapore Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 13mm
Weight: 349g ISBN:9781543782288 ISBN 10: 1543782280 Pages: 234 Publication Date:12 August 2024 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active