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Strategic Leadership and Management in the Automotive Industry

Jenny Tran T Hoan My

$74.95   $63.85

Hardback

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English
Partridge Publishing Singapore
12 August 2024
The automotive industry is one of the most dynamic and competitive sectors globally, constantly evolving through technological advancements and market shifts. ""Strategic Leadership and Management in the Automotive Industry"" explores the critical aspects of strategic management and leadership that drive success in this field. This book offers a comprehensive analysis of leadership theories, strategic planning, operational excellence, and marketing strategies, with a special focus on Proton Holdings Berhad, a prominent automotive manufacturer.
By:  
Imprint:   Partridge Publishing Singapore
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 18mm
Weight:   513g
ISBN:   9781543782295
ISBN 10:   1543782299
Pages:   234
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

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