Social and Environmental Issues in Advertising

— —

Sukki Yoon (Bryant University, Smithfield, RI, USA) Sangdo Oh (Yonsei University, Seoul, South Korea)

Social and Environmental Issues in Advertising

Sukki Yoon (Bryant University, Smithfield, RI, USA), Sangdo Oh (Yonsei University, Seoul, South Korea)

$284

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
01 November 2016

Advertising & society; Advertising

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages.

This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.

Edited by: Sukki Yoon (Bryant University Smithfield RI USA), Sangdo Oh (Yonsei University, Seoul, South Korea)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 476g
ISBN: 9781138228436
ISBN 10: 1138228435
Pages: 180
Publication Date: 01 November 2016
Audience: College/higher education , Further / Higher Education , A / AS level
Format: Hardback
Publisher's Status: Active

Introduction: Social and environmental issues in advertising 1. Pro-environment advertising messages: the role of regulatory focus 2. How consumer knowledge shapes green consumption: an empirical study on voluntary carbon offsetting 3. ‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands 4. Do bans on illuminated on-premise signs matter? Balancing environmental impact with the impact on businesses 5. Impact of fear appeals on pro-environmental behaviour and crucial determinants 6. Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea 7. The effect of non-stereotypical gender role advertising on consumer evaluation 8. In distrust of merits: the negative effects of astroturfs on people’s prosocial behaviors 9. Empowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement

Sukki Yoon teaches marketing at Bryant University, Rhode Island, USA. He has been a visiting scholar at Grey Worldwide and Harvard University, and a consultant at firms and government agencies in both the USA and Korea. Sangdo Oh teaches marketing at Yonsei University, Seoul, South Korea, and has previously taught at the University of Illinois and Ulsan National Institute of Science and Technology.