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The Smart Advertising Book: How to deliver advertising that grows your brand by Dan White at Abbey's Bookshop,
The Smart Advertising Book: How to deliver advertising that grows your brand
— —
Dan White

The Smart Advertising Book

How to deliver advertising that grows your brand

Dan White

$24.99

Paperback

Not in-store but you can order this
How long will it take?
English
LID Publishing
01 July 2024
Sales & marketing; Advertising
Series: Concise Advice
How to deliver advertising that grows your brand.

Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage.

This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations.

AUTHOR: Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book, The Soft Skills Book and The Smart Branding Book (Concise Advice Series, LID). He lives in the UK.
By:  
Imprint:   LID Publishing
Country of Publication:   United Kingdom
Dimensions:   Height: 180mm,  Width: 120mm, 
ISBN:   9781915951182
ISBN 10:   1915951186
Series:   Concise Advice
Pages:   160
Publication Date:  
Audience:   General/trade ,  ELT Advanced ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Unspecified

Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book, The Soft Skills Book and The Smart Branding Book (Concise Advice Series, LID). He lives in the UK.

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