Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods

— —

Patricia SanMiguel Tekila Harley Nobile

Social Media in the Fashion Industry

Fundamentals, Strategy and Research Methods

Patricia SanMiguel, Tekila Harley Nobile, Cristina Sánchez-Blanco , Nadzeya Sabatini

$284

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
07 October 2024

Sales & marketing management; Advertising; Market research; Fashion & beauty industries

Series: Routledge Studies in the Fashion Industry

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts.

This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies.

By: Patricia SanMiguel, Tekila Harley Nobile, Cristina Sánchez-Blanco, Nadzeya Sabatini
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 400g
ISBN: 9781032826561
ISBN 10: 1032826568
Series: Routledge Studies in the Fashion Industry
Pages: 122
Publication Date: 07 October 2024
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Patricia SanMiguel is Associate Professor of Digital Marketing, Influence Marketing and Fashion Consumer Behavior at the School of Communication at the University of Navarra (Pamplona, Spain), and ISEM Fashion Business School (Madrid, Spain). Tekila Harley Nobile is Lecturer and Researcher in Luxury Business at Sotheby’s Institute of Art (London, UK). She is Visiting Lecturer in Digital Fashion Communication at USI—Università della Svizzera italiana, Lugano (Switzerland). Cristina Sánchez-Blanco is Professor at the School of Communication in the University of Navarra, Spain. Nadzeya Sabatini is Assistant Professor in Digital Transformation at Gdansk University of Technology (Gdansk, Poland) and Senior Researcher at USI-Universita’ della Svizzera Italiana (Lugano, Switzerland).