Promoting Sustainable Living

Sustainability as an Object of Desire

Justyna Karakiewicz, Audrey Yue, Angela Paladino (University of Melbourne, Australia)

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English

Routledge
16 February 2017

Politics & government; Environmental economics; Advertising; Global warming; Environmental science, engineering & technology

Series: Routledge Studies in Sustainability

"Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction.

Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an ""object of desire"" that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, the book suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives.

This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology."

By: Justyna Karakiewicz, Audrey Yue, Angela Paladino (University of Melbourne, Australia)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781138743687
ISBN 10: 1138743682
Series: Routledge Studies in Sustainability
Pages: 218
Publication Date: 16 February 2017
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Justyna Karakiewicz is Associate Professor and Coordinator of the Master of Urban Design at the Faculty of Architecture Building and Planning, The University of Melbourne, Australia. Audrey Yue is Associate Professor at the School of Culture and Communication, The University of Melbourne, Australia. Angela Paladino is Associate Professor at the Department of Management and Marketing, The University of Melbourne, Australia.