Resource-Advantage Theory

The Development Period

Shelby D Hunt, Vibrant Publishers

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Hardback

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English

Vibrant Publishers
06 December 2024

Business strategy; Management & management techniques; Sales & marketing

Summary
Details

Resource-Advantage Theory: The Development Period by Shelby D. Hunt explores the origins and evolution of Resource-Advantage (R-A) theory, offering a comprehensive analysis of its development as a cornerstone of marketing thought. With a focus on the foundational principles and key milestones, this book delves into how R-A theory has influenced modern marketing strategies, emphasizing its practical application in understanding firm behavior, competitive dynamics, and market positioning. The text outlines the theoretical underpinnings that led to the emergence of R-A, detailing the contributions from various academic disciplines and the synthesis of ideas that shaped the theory. Written for scholars, researchers, and students of marketing, the book provides a historical perspective while offering insights into how R-A theory continues to guide marketing research and strategic decision-making. Through clear, concise explanations and illustrative examples, Hunt presents a detailed roadmap of the development period, setting the stage for future advancements in marketing theory.

By: Shelby D Hunt, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 19mm
Weight: 603g
ISBN: 9781636512907
ISBN 10: 1636512909
Pages: 326
Publication Date: 06 December 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active