DANILO ZATTA, PHD, MBA, is a world-renowned pricing expert and management advisor, with over 25 years’ experience leading pricing, sales, revenue growth, and business transformation projects for blue chip corporations, SMEs and investors in Europe, North America, and around the world. He intervenes as key note speaker at leading universities and corporate events and also coaches C-levels on topline excellence. Dan received his doctorate in Revenue Management and Pricing at TUM Munich in Germany and holds an MBA from INSEAD in Singapore and France. His studies in Economics were completed at the UCD in Ireland and Luiss in Italy.