Marketing Theory

Philosophy of Science Foundations of Marketing

Shelby D Hunt, Vibrant Publishers

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Paperback

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English

Vibrant Publishers
06 December 2024

Philosophy: epistemology & theory of knowledge; Business strategy; Sales & marketing

Summary
Details

Philosophy of Science: Foundations of Marketing by Shelby D. Hunt explores the critical intersections of marketing and philosophy, grounding modern marketing theory in well-established scientific principles. This essential volume delves into key questions about the nature and validity of marketing knowledge, tackling complex concepts such as realism vs. relativism, the role of scientific paradigms, and the application of empirical methods within marketing research. Hunt's profound insights provide a robust theoretical framework for understanding marketing as both an academic discipline and a practical field. Drawing on philosophical foundations, Hunt equips marketers, researchers, and students with tools to assess and develop marketing knowledge critically and strategically. This book is an indispensable guide for anyone aiming to deepen their understanding of the philosophical underpinnings of marketing, and it opens a pathway to more thoughtful, science-based decision-making in the field.

By: Shelby D Hunt, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 11mm
Weight: 281g
ISBN: 9781636512754
ISBN 10: 1636512755
Pages: 206
Publication Date: 06 December 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active