Marketing Theory

Philosophy of Science Foundations of Marketing

Shelby D Hunt, Vibrant Publishers

$208.95 $167.44

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Vibrant Publishers
06 December 2024

Philosophy: epistemology & theory of knowledge; Business strategy; Sales & marketing

Summary
Details

Philosophy of Science: Foundations of Marketing by Shelby D. Hunt explores the critical intersections of marketing and philosophy, grounding modern marketing theory in well-established scientific principles. This essential volume delves into key questions about the nature and validity of marketing knowledge, tackling complex concepts such as realism vs. relativism, the role of scientific paradigms, and the application of empirical methods within marketing research. Hunt's profound insights provide a robust theoretical framework for understanding marketing as both an academic discipline and a practical field. Drawing on philosophical foundations, Hunt equips marketers, researchers, and students with tools to assess and develop marketing knowledge critically and strategically. This book is an indispensable guide for anyone aiming to deepen their understanding of the philosophical underpinnings of marketing, and it opens a pathway to more thoughtful, science-based decision-making in the field.

By: Shelby D Hunt, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 13mm
Weight: 445g
ISBN: 9781636512761
ISBN 10: 1636512763
Pages: 206
Publication Date: 06 December 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active