Managerial Marketing

The Early Years: The Early Years

Jagdish Sheth, Vibrant Publishers

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Paperback

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English

Vibrant Publishers
22 October 2024

Sales & marketing; Market research

Legend in Marketing: Managerial Marketing - The Early Years

By Jagdish N. Sheth

Managerial Marketing: The Early Years is a key title in the Legend in Marketing series, showcasing Dr. Jagdish N. Sheth's pioneering contributions to the field of managerial marketing. This collection traces his early work, which laid the groundwork for contemporary marketing management strategies and decision-making.

In this book, Dr. Sheth introduces foundational concepts in managerial marketing, exploring how businesses can develop effective marketing strategies, manage product portfolios, and optimize customer relationships. His early research offers deep insights into the decision-making processes of managers, emphasizing the need for data-driven approaches to solve real-world marketing challenges.

Dr. Sheth's work from this period has had a profound impact on both academic research and corporate practice. His theories on market segmentation, competitive strategy, and product positioning remain highly influential, offering a framework that continues to shape how companies approach their marketing initiatives today.

Ideal for students, researchers, and professionals, Managerial Marketing: The Early Years provides a comprehensive look into the evolution of marketing management thought. This book offers a unique perspective on how marketing strategy has developed, thanks to Dr. Sheth's innovative ideas.

By examining Dr. Sheth's early contributions, readers gain a deeper understanding of the tools and frameworks that drive effective marketing management. Whether you are new to the field or an experienced marketer, this collection is an essential resource for anyone looking to enhance their knowledge of managerial marketing.

Unlock the roots of modern marketing management with this insightful collection of early research from one of the most respected scholars in the field.

By: Jagdish Sheth, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 13mm
Weight: 336g
ISBN: 9781636512631
ISBN 10: 1636512631
Pages: 248
Publication Date: 22 October 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the GoizuetaBusiness School at Emory University, USA. Earlier, he has worked at the University ofSouthern California, the University of Illinois, Columbia University and MassachusettsInstitute of Technology. He is well-known for his scholarly contributions in the studyof consumer behavior, relationship marketing, competitive strategy, and geopoliticalanalysis.Professor Sheth has worked for numerous industries and companies in the US, Europe and Asia, both as an Advisor and as a Seminar Leader. In 2004, he was awardedboth the Richard D. Irwin Distinguished Marketing Educator Award and the CharlesCoolidge Parlin Award, the two highest awards given by the American MarketingAssociation. Among the other awards that he has received are the Outstanding Marketing Educator award (1989) by the Academy of Marketing Science, the OutstandingEducator Award (1991, 1999) by the Sales and Marketing Executives International(SMEI), the P. D. Converse Award (1992) by the American Marketing Association, and the RHR International Award (2006) for Outstanding Consultant by the American Psychological Association (APA) Division 13 (Consulting Psychology). In 2007, he was conferred an Honorary Doctorate by Th iel College in Pennsylvania, USA. A prolifi c author, in 2000, Professor Sheth, along with Andrew Sobel, publishedClients for Life, a bestseller. His book, Th e Rule of Th ree (2002), co-authored withRajendra S. Sisodia, altered the current notions on competition in business. His bookFirms of Endearment was selected as one of the top ten business books on Leadership in2007. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.