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Visioning the Future

Jagdish Sheth Vibrant Publishers

$208.95   $167.44

Hardback

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English
Vibrant Publishers
23 October 2024
Legend in Marketing: Visioning the Future

By Jagdish N. Sheth

Visioning the Future is a forward-thinking book in the Legend in Marketing series that encapsulates Dr. Jagdish N. Sheth's profound insights into the future of marketing and business. Known for his ability to anticipate trends and identify emerging challenges, Dr. Sheth presents a compelling collection of ideas that shape how organizations can navigate the ever-evolving landscape of consumer behavior and global markets.

This book emphasizes the strategic foresight needed to succeed in a rapidly changing world. Dr. Sheth explores topics such as technological advancements, globalization, sustainability, and shifting consumer expectations. He offers a roadmap for businesses to adapt to new realities, leverage innovation, and meet the demands of a future defined by constant change.

Drawing from decades of research and real-world experience, Visioning the Future provides actionable insights for marketers, business leaders, and policymakers. Dr. Sheth's unique perspective blends academic rigor with practical wisdom, offering a strategic vision that helps organizations remain competitive in a fast-paced environment.

Whether you are an executive looking to future-proof your organization or a student seeking to understand the next wave of marketing evolution, this book provides a powerful toolkit for anticipating and responding to the challenges ahead. Dr. Sheth's forward-looking ideas continue to inspire and guide leaders worldwide, making this book a critical resource for anyone interested in shaping the future of marketing and business.
By:   ,
Imprint:   Vibrant Publishers
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 14mm
Weight:   476g
ISBN:   9781636512600
ISBN 10:   1636512607
Pages:   228
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the GoizuetaBusiness School at Emory University, USA. Earlier, he has worked at the University ofSouthern California, the University of Illinois, Columbia University and MassachusettsInstitute of Technology. He is well-known for his scholarly contributions in the studyof consumer behavior, relationship marketing, competitive strategy, and geopoliticalanalysis.Professor Sheth has worked for numerous industries and companies in the US, Europe and Asia, both as an Advisor and as a Seminar Leader. In 2004, he was awardedboth the Richard D. Irwin Distinguished Marketing Educator Award and the CharlesCoolidge Parlin Award, the two highest awards given by the American MarketingAssociation. Among the other awards that he has received are the Outstanding Marketing Educator award (1989) by the Academy of Marketing Science, the OutstandingEducator Award (1991, 1999) by the Sales and Marketing Executives International(SMEI), the P. D. Converse Award (1992) by the American Marketing Association, and the RHR International Award (2006) for Outstanding Consultant by the American Psychological Association (APA) Division 13 (Consulting Psychology). In 2007, he was conferred an Honorary Doctorate by Th iel College in Pennsylvania, USA. A prolifi c author, in 2000, Professor Sheth, along with Andrew Sobel, publishedClients for Life, a bestseller. His book, Th e Rule of Th ree (2002), co-authored withRajendra S. Sisodia, altered the current notions on competition in business. His bookFirms of Endearment was selected as one of the top ten business books on Leadership in2007. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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