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Data-Driven Marketing

Targeting That Hits the Bullseye

Percy Hawkins

$284.95   $227.90

Paperback

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English
Technical Press Cintech
26 October 2024
Discover the world of data-driven marketing and gain insights into its evolution, strategies, and best practices. From understanding the role of data and technology to crafting effective marketing strategies and analyzing customer data, this comprehensive guide offers practical guidance for marketers in the digital age. Explore targeted advertising and personalized campaigns, optimize marketing channels, harness the power of analytics, and navigate the complex landscape of data privacy, security, and ethics.
By:  
Imprint:   Technical Press Cintech
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 27mm
Weight:   694g
ISBN:   9781779661876
ISBN 10:   1779661878
Pages:   524
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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