Consumer Behavior Essentials You Always Wanted To Know

Pablo Ibarreche, Vibrant Publishers

$84.95 $71.82

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Vibrant Publishers
11 February 2025

Behavioural economics; Sales & marketing

Marketing from a consumer behavior lens:

Understand marketing through the lens of consumer psychology. Tribal marketing decoded: Learn how to target ""tribes"" for deeper connections. Actionable insights:

Apply marketing concepts in practical and simple ways. Suitable for all levels: Benefits managers, marketing executives, and students alike.

In a rapidly evolving marketing landscape, understanding consumer behavior is crucial for any business's success. This book serves as a compass, guiding readers through the intricacies of customer preferences. It decodes consumer tribes and offers a fresh perspective on marketing, revealing how to connect with specific consumer segments-or ""tribes""-to create lasting relationships.

Whether you're a seasoned marketer or just starting out, this book provides actionable strategies to help you connect with your audience and achieve your business goals. With this book, you will:

Discover how to identify and analyze key consumer tribes: Understand the unique characteristics, preferences, and behaviors of different consumer groups. Learn how to tailor your marketing messages to resonate with specific tribes: Craft targeted campaigns that speak directly to the needs and desires of each tribe. Understand how to build strong brand loyalty through targeted campaigns: Foster deep connections with your audience by offering products and services that align with their values and aspirations Leverage consumer insights for sustainable growth: Use data-driven insights to optimize your marketing strategies and drive long-term business success. The book offers a myriad of real-world business examples to help explain theoretical concepts. It also comes with chapter-wise quiz questions and practical templates for students and professionals in the field.

By: Pablo Ibarreche, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 216mm, Width: 140mm, Spine: 16mm
Weight: 340g
ISBN: 9781636513263
ISBN 10: 1636513263
Pages: 294
Publication Date: 11 February 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Pablo Ibarreche is an executive with 25 years of marketing experience. He has held brand management roles at P&G and AIG and currently teaches international marketing. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Reviews for Consumer Behavior Essentials You Always Wanted To Know

The book covers key topics in an easy-to-follow manner and includes relevant, recognizable examples to bring them to life. --Nancy Harhut, Author of Using Behavioral Science in Marketing and CCO at HBT Marketing One of the book's strengths is the ability to blend foundational principles with modern trends, such as the impact of digital media and sustainability on consumer choices. --Pratik Chauhan Assistant Professor, Vidyabharti Trust College of MCA & MBA