Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations

— —

Foued Cheriet (Institut Agro Montpellier, France) Carole Maurel (University of Montpellier, France)

Wine Management and Marketing, Volume 2

Responses of the Industry to Crises and New Expectations

Foued Cheriet (Institut Agro Montpellier, France), Carole Maurel (University of Montpellier, France), Paul Amadieu (University of Montpellier, France) , Herve Hannin (Institut Agro Montpellier, France)

$273.95

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

ISTE Ltd and John Wiley & Sons Inc
03 July 2024

Sales & marketing; Agriculture & related industries; Food & beverage technology

With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities.

Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.

Edited by: Foued Cheriet (Institut Agro Montpellier France), Carole Maurel (University of Montpellier, France), Paul Amadieu (University of Montpellier, France), Herve Hannin (Institut Agro Montpellier, France)
Imprint: ISTE Ltd and John Wiley & Sons Inc
Country of Publication: United Kingdom
ISBN: 9781786308740
ISBN 10: 1786308746
Pages: 368
Publication Date: 03 July 2024
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Foued Cheriet is Full Professor of International Strategy and Marketing Applied to Wine at the Institut Agro Montpellier and a member of the Institute for Higher Education in Vine and Wine, France. Carole Maurel is Associate Professor at the University of Montpellier - Montpellier Management Institute and a member of the MRM laboratory and Labex Entreprendre, France. Paul Amadieu is Associate Professor at the University of Montpellier - Montpellier Management Institute and a member of the MRM laboratory and Labex Entreprendre, France. Hervé Hannin is Research Engineer at the Institut Agro Montpellier, Director of the Chaire d'entreprises Vigne et Vin, and Director of Development at the Institute for Higher Education in Vine and Wine, France.