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Who Runs the World?

Girls, Leadership, and Women in the Public Eye

Michele Paule Hannah Yelin

$68.99

Paperback

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English
Rowman & Littlefield
04 November 2024
The under-representation of women in decision-making roles is an issue of pressing national and international significance. Calls are being made for more ethical, careful and connected forms of leadership popularly gendered as female. Concerns are being extended from adult women to girlhood as initiatives encouraging girls to aspire to leadership proliferate. Both political and corporate discourses are coalescing around girls as the potential leaders who can deliver a more equal and secure future.

At the same time, traditional media sources represent women leaders in demeaning, diminishing and stereotyped ways, and women leaders are subjected to unprecedented abuse via social media. Leadership itself continues to be characterised as masculine in popular and corporate realms.

Concerns about the proportion and visibility of women leaders too often translate into ‘role model’ solutions for girls based on simplistic ideas of gender-matching. In such solutions the complexities of relationships that young people may have with media figures are reduced to a matter of inspiration leading to imitation; few consider the cultural contexts in which girls encounter leadership figures, the meanings girls attach to them, and how these are embedded in girls’ everyday lives and media practices.

Drawing on research conducted in schools, youth organisations and online, this book investigates what girls apprehend leadership to mean in their own lives, and in their discussions of popular media representations of women leaders. It seeks to add to understandings of the role of public figures in girls’ identities and aspirations, and particularly in shaping their ideas about power, influence and social change.
By:   ,
Imprint:   Rowman & Littlefield
Country of Publication:   United States
Dimensions:   Height: 230mm,  Width: 150mm,  Spine: 18mm
Weight:   358g
ISBN:   9781538165447
ISBN 10:   1538165449
Pages:   236
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Introduction Chapter 1: Whose Leader is it Anyway? Chapter 2: What’s Wrong with Role Models? Chapter 3: Respectability and Endorsed Femininities Chapter 4: Individual Aspiration and Collective Hope Chapter 5: Power and Privilege Chapter 6: Voice and Visibility Conclusion

Michele Paule is a Senior Lecturer in Culture, Media and Education at Oxford Brookes University, UK. Hannah Yelin is a Senior Lecturer in Media and Culture at Oxford Brookes University, UK.

Reviews for Who Runs the World?: Girls, Leadership, and Women in the Public Eye

Who Runs The World? is a wonderful and fascinating read, combining media analysis and theoretical depth with lively excerpts from Paule and Yelin's numerous interviews with schoolgirls throughout the UK. This excellent and important book pulls off the impressive double move of picking apart the neoliberal individualization of 'leadership' fetishism whilst simultaneously analyzing the ongoing sexism and misogyny that pushes women out of spaces of power. --Jo Littler, professor of Cultural, Media, and Social Analysis, Goldsmiths University of London This book represents an original and timely intervention in work on girls and celebrity culture, spotlighting how girls navigate the politics and possibilities of female leadership and its representation. Based on original audience research, it crucially complicates the simplicity of 'role model' debates and deftly illuminates the complex intersections between female visibility, gender and power. --Su Holmes, professor of TV Studies, University of East Anglia This groundbreaking book offers the first study of how girls themselves understand the widespread leadership initiatives and empowerment discourses aimed at them. The authors carefully analyze the way girls talk about public discourses on gender and power, their understandings of the misogyny women in public life face, and the risks of visibility. Paule and Yelin powerfully demonstrate how the language of leadership and empowerment, which dominate contemporary culture and feminism, is aimed at 'fixing' girls rather than addressing the structural barriers that block them from reaching top positions. Who Runs The World? is a must read for educators, policy makers, journalists, broadcasters, scholars and anyone concerned with addressing the intersecting inequalities that girls continue to face as they grow into women. --Milly Williamson, vice-chair, Media Communications and Cultural Studies Association, Goldsmith University of London


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