Going Mainstream

How extremists are taking over

Julia Ebner

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English

ECHO
01 August 2023

Society & Social Sciences; Media studies; Violence in society; Politics & government; Military intelligence

Incels. Anti Vaxxers. Conspiracy theorists. Neo-Nazis. Once, these groups all belonged on the fringes of the political spectrum. Today, accelerated by a pandemic, global conflict and rapid technological change, their ideas are becoming more widespread: QAnon proponents run for U.S. Congress, neo-fascists win elections in Europe, and celebrity influencers like Kanye West spread dangerous myths to millions. Going Mainstream asks the question: What is happening here?

Going undercover online and in person, UK counter-extremism expert Julia Ebner reveals how, united by a shared sense of grievance and scepticism about institutions, radicalised individuals are influencing the mainstream as never before. Hidden from public scrutiny, they leverage social media to create alternative information ecosystems and build sophisticated networks funded by dark money.

Ebner's candid conversations with extremists offer a nuanced and gripping insight into why people have turned to the fringes. She explores why outlandish ideas have taken hold and disinformation is spreading faster than ever. And she speaks to the activists and educators who are fighting to turn the tide.

Going Mainstream is a dispatch from the darkest front of the culture wars, and a vital wake-up call.

By: Julia Ebner
Imprint: ECHO
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm, Spine: 21mm
Weight: 351g
ISBN: 9781804183168
ISBN 10: 1804183164
Pages: 304
Publication Date: 01 August 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Born in Vienna in 1991, Julia Ebner is a Research Fellow at the Institute for Strategic Dialogue in London, where she leads projects on online extremism, disinformation and hate speech. She has given evidence to numerous governments and parliamentary working groups, and she has acted as a consultant for the UN, NATO, and the World Bank. Her journalism has appeared in The Guardian, Newsweek, Politico and Suddeutsche Zeitung, among other publications, and she has contributed to numerous broadcast news items and documentaries. Her last book, Going Dark, an international bestseller, is currently being adapted for TV.

Reviews for Going Mainstream: How extremists are taking over

'Engaging and visceral ... Reads like a thriller' - Financial Times on Going Dark 'Riveting and often deeply disturbing ... A punch to the stomach' - The Sunday Times on Going Dark 'Fascinating and important' - Spectator on Going Dark 'Ebner has done some gutsy, thought-provoking research' - Sunday Telegraph on Going Dark, a Telegraph Book of the Year