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What I Didn't Learn in Business School

How Strategy Works in the Real World

Jay Barney Trish Gorman Clifford

$57.99

Hardback

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English
Harvard Business Review Press
12 October 2010
Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated. Justin and his cohorts aren't ""real""--What I Didn't Learn in Business School is a business novel. But they're realistic: they're just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a company's strategy efforts. This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. It's a compelling read--whether you're an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world.
By:   ,
Imprint:   Harvard Business Review Press
Country of Publication:   United States
Dimensions:   Height: 234mm,  Width: 155mm,  Spine: 33mm
Weight:   496g
ISBN:   9781422157633
ISBN 10:   1422157636
Pages:   272
Publication Date:  
Audience:   General/trade ,  ELT Advanced ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Jay Barney is a professor of management at the Ohio State University's Fisher College of Business. He has published numerous articles in strategy and management journals, as well as five bestselling textbooks on strategy. Trish Clifford is formerly the Director of Global Strategy Learning at McKinsey & Company, and now spends her time in private practice working with mid- and upper-level managers in a variety of companies to strengthen strategic capabilities through a tailored mix of consulting, workshops, experiential learning, asynchronous and classroom learning. She works throughout the US, Asia, and Europe.

Reviews for What I Didn't Learn in Business School: How Strategy Works in the Real World

Written as a novel, this book is an engaging way to give readers a glimpse of what's really involved in developing business strategy. T+D Magazine<br><br> A worthwhile read if you are taking your first steps to developing corporate strategy. Business Standard (India)<br><br>. .. interesting, important, unique, and realistic business novel... <br><br> Highly recommended. - CHOICE Magazine<br>


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