Tourism and Hospitality Marketing

Concepts and Cases

Nimit Chowdhary, Monika Prakash

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English

Routledge India
19 November 2024

Sales & marketing; Tourism industry; Hospitality industry

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.

The volume discusses the dynamics of the tourism and hospitality industries and provides an overview of conventional and non-conventional marketing strategies for better decision-making, service and promotion. It looks at tools and techniques for businesses to understand the customer’s needs, customer-behaviour, building partnerships with other service providers, using digital and social media marketing and using a marketing mix to design an overall marketing strategy which will serve the business’s objectives. With various case studies, the book analyses the essential marketing tenets for the hospitality and tourism industry and the importance of implementing a marketing plan which prioritizes customer relationship.

This textbook will be an indispensable resource for students, academics, as well as industry professionals working in tourism, hospitality, travel management, marketing, communication, digital marketing and public relations.

By: Nimit Chowdhary, Monika Prakash
Imprint: Routledge India
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781032318981
ISBN 10: 1032318988
Pages: 544
Publication Date: 19 November 2024
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Forthcoming

Section A: Foundation 1 Introduction 2 Marketing 3 Market Environment 4 Service Quality in Tourism 5 Tourism Market Research 6 Tourist Behaviour 7 Market Segmentation Section B: Elements of Marketing Mix 8 Product- the 1st P 9 Process- the 6th P 10 Physical Evidence- the 7th P 11 People- the 5th P 12 Place- the 2nd P 13 Yield Management 14 Promotion- the 3rd P 15 Non-conventional Marketing 16 Pricing- the 4th P 17 Partnering- the 8th P Section C: Strategy 18 Marketing Plan 19 Marketing Strategy 20 Managing Customer Relationships 21 Quality Management

Nimit Chowdhary is Professor and ex-Head of Department of Tourism and Hospitality Management at Jamia Millia Islamia, New Delhi, India. His research areas include tourism marketing, destination management, services, and entrepreneurship. His recent books include, Handbook of Research and Publication Ethics, (2021); Interpretation and Tour Leadership: Principles and Practices of Tour Guiding, (2022); and Indian Tourism: Diaspora Perspectives, (2022). Monika Prakash is a Professor at the Indian Institute of Tourism and Travel Management (IITTM), Noida. She is currently leading the prestigious Incredible India Tourist Facilitator Programme (IITFP) of the Ministry of Tourism, Government of India. She recently published the book, Interpretation and Tour Leadership: Principles and Practices of Tour Guiding, (2022).